Bancassurance in Europe
Author:   Tobias C. Hoschka
Publisher:   Palgrave Macmillan
Edition:   1st ed. 1994
ISBN:  

9781349234578


Pages:   174
Publication Date:   01 January 1994
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Bancassurance in Europe


Overview

This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.

Full Product Details

Author:   Tobias C. Hoschka
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Edition:   1st ed. 1994
Dimensions:   Width: 14.00cm , Height: 1.10cm , Length: 21.60cm
Weight:   0.247kg
ISBN:  

9781349234578


ISBN 10:   1349234575
Pages:   174
Publication Date:   01 January 1994
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Acknowledgements - List of Tables - List of Figures - Introduction - Why do Banks enter Insurance? Industry- and Firm-level Incentives - How do Banks enter Insurance? Comparative Analysis of Entry Strategies - Bancassurance in Europe: Conclusions and Suggestions for Further Research - Bibliography - Index

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