Full Product Details
Author: Linda Civitello
Publisher: University of Illinois Press
Imprint: University of Illinois Press
Edition: New edition
Dimensions:
Width: 15.20cm
, Height: 2.50cm
, Length: 22.90cm
Weight: 0.367kg
ISBN: 9780252082597
ISBN 10: 0252082591
Pages: 272
Publication Date: 22 May 2017
Audience:
College/higher education
,
Postgraduate, Research & Scholarly
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
Linda Civitello has mined her subject thoroughly and documented how it changed American baking to satisfy our hurry-up attitude toward life and food in general, as we embraced a quick and easy solution to the tiresome problem of supplying the family table. Along the way, Civitello records in detail the fundamental history of a business that is almost uniquely American--the baking powder business. Who knew that baking powder could be such a rich resource? --Nancy Harmon [A] meticulously researched history. --Orlando Weekly It's just an innocuous white powder in a can at the back of the closet. Or is it? Linda Civitello's history shows how baking powder precipitated vicious competition in big business, raised concerns about chemical adulterants in food, and transformed home cooking. Without baking powder, there would be no fluffy cakes and pancakes, no biscuits, no muffins, and no cookies, in short, no American cuisine as we know it. --Rachel Laudan, author of Cuisine and Empire: Cooking in World History With Baking Powder Wars, Linda Civitello takes her readers on an interesting and learned journey about a little-known subject: The history of leavening agents. I'm grateful for this detailed backstory on what makes bread rise to the occasion. --Adrian Miller, author of the James Beard Award-winning book Soul Food: The Surprising Story of an American Cuisine, One Plate at a Time A thrilling tale of food business, especially the wonderful chapter seven, about the shenanigans of corrupt businessmen and politicians. --Bruce Kraig, coeditor of The Chicago Food Encyclopedia Food historian Civitello tells a complicated and sordid tale of corporate mischief that will surprise many readers. --Booklist
Included in The Ten Best Books about Food of 2017, Smithsonian.com- Smithsonian.com
A thrilling tale of food business, especially the wonderful chapter seven, about the shenanigans of corrupt businessmen and politicians. --Bruce Kraig, coeditor of The Chicago Food Encyclopedia Food historian Civitello tells a complicated and sordid tale of corporate mischief that will surprise many readers. --Booklist It's just an innocuous white powder in a can at the back of the closet. Or is it? Linda Civitello's history shows how baking powder precipitated vicious competition in big business, raised concerns about chemical adulterants in food, and transformed home cooking. Without baking powder, there would be no fluffy cakes and pancakes, no biscuits, no muffins, and no cookies, in short, no American cuisine as we know it. --Rachel Laudan, author of Cuisine and Empire: Cooking in World History With Baking Powder Wars, Linda Civitello takes her readers on an interesting and learned journey about a little-known subject: The history of leavening agents. I'm grateful for this detailed backstory on what makes bread rise to the occasion. --Adrian Miller, author of the James Beard Award-winning book Soul Food: The Surprising Story of an American Cuisine, One Plate at a Time Linda Civitello has mined her subject thoroughly and documented how it changed American baking to satisfy our hurry-up attitude toward life and food in general, as we embraced a quick and easy solution to the tiresome problem of supplying the family table. Along the way, Civitello records in detail the fundamental history of a business that is almost uniquely American--the baking powder business. Who knew that baking powder could be such a rich resource? --Nancy Harmon A provocative and gripping story of industrial espionage, nineteenth century business barons, and baking powder. Linda Civitello has a rare talent for pitch-perfect storytelling. This is not just a food lover's book, but will also appeal to anyone interested in economics and history. Foodies, meanwhile, will savor the fascinating facts, tantalizing trivia, and action and intrigue sprinkled throughout. You'll savor every crumb! --Francine Segan, author of Dolci: Italy's Sweets
It's just an innocuous white powder in a can at the back of the closet. Or is it? Linda Civitello's history shows how baking powder precipitated vicious competition in big business, raised concerns about chemical adulterants in food, and transformed home cooking. Without baking powder, there would be no fluffy cakes and pancakes, no biscuits, no muffins, and no cookies, in short, no American cuisine as we know it. --Rachel Laudan, author of Cuisine and Empire: Cooking in World History With Baking Powder Wars, Linda Civitello takes her readers on an interesting and learned journey about a little-known subject: The history of leavening agents. I'm grateful for this detailed backstory on what makes bread rise to the occasion. --Adrian Miller, author of the James Beard Award-winning book Soul Food: The Surprising Story of an American Cuisine, One Plate at a Time Linda Civitello has mined her subject thoroughly and documented how it changed American baking to satisfy our hurry-up attitude toward life and food in general, as we embraced a quick and easy solution to the tiresome problem of supplying the family table. Along the way, Civitello records in detail the fundamental history of a business that is almost uniquely American--the baking powder business. Who knew that baking powder could be such a rich resource? --Nancy Harmon You'll never look at baking powder quite the same way again. --Smithsonian Magazine Food historian Civitello tells a complicated and sordid tale of corporate mischief that will surprise many readers. --Booklist [A] meticulously researched history. --Orlando Weekly Civitello connects the story of baking powder to much larger themes in American history, offering illuminating insights into how racial prejudices influenced branding and marketing practices in the baking powder industry. . . . Foodies and culinary enthusiasts will find much to mine. --The Wall Street Journal A thrilling tale of food business, especially the wonderful chapter seven, about the shenanigans of corrupt businessmen and politicians. --Bruce Kraig, coeditor of The Chicago Food Encyclopedia
Baking powder was not a topic high on my interest level before I read this book, but I'm fascinated by the subject now. A great job of getting into the topic and placing it in a broader perspective. --Andrew F. Smith, editor of The Oxford Encyclopedia of Food and Drink in America
A thrilling tale of food business, especially the wonderful chapter seven, about the shenanigans of corrupt businessmen and politicians. --Bruce Kraig, coeditor of The Chicago Food Encyclopedia Who knew that baking powder has such a complex history, one full of political intrigue, gender wars, health scares, and race relations? In this meticulously researched and entertainingly told book, Linda Civitello chronicles the evolution of home baking in America, along the way highlighting the roles of figures like Teddy Roosevelt and Lincoln Steffens in abetting baking powder's successful rise. --Darra Goldstein, founding editor of Gastronomica: The Journal of Food and Culture It's just an innocuous white powder in a can at the back of the closet. Or is it? Linda Civitello's history shows how baking powder precipitated vicious competition in big business, raised concerns about chemical adulterants in food, and transformed home cooking. Without baking powder, there would be no fluffy cakes and pancakes, no biscuits, no muffins, and no cookies, in short, no American cuisine as we know it. --Rachel Laudan, author of Cuisine and Empire: Cooking in World History With Baking Powder Wars, Linda Civitello takes her readers on an interesting and learned journey about a little-known subject: The history of leavening agents. I'm grateful for this detailed backstory on what makes bread rise to the occasion. --Adrian Miller, author of the James Beard Award-winning book Soul Food: The Surprising Story of an American Cuisine, One Plate at a Time Linda Civitello has mined her subject thoroughly and documented how it changed American baking to satisfy our hurry-up attitude toward life and food in general, as we embraced a quick and easy solution to the tiresome problem of supplying the family table. Along the way, Civitello records in detail the fundamental history of a business that is almost uniquely American--the baking powder business. Who knew that baking powder could be such a rich resource? --Nancy Harmon A provocative and gripping story of industrial espionage, nineteenth century business barons, and baking powder. Linda Civitello has a rare talent for pitch-perfect storytelling. This is not just a food lover's book, but will also appeal to anyone interested in economics and history. Foodies, meanwhile, will savor the fascinating facts, tantalizing trivia, and action and intrigue sprinkled throughout. You'll savor every crumb! --Francine Segan, author of Dolci: Italy's Sweets
Author Information
Linda Civitello teaches food history in southern California. She is the author of Cuisine and Culture: A History of Food and People, winner of the Gourmand Award for Best Food History Book in the World in English (U.S.).
