Overview

The longtime CEO of Coach shares stories and strategies behind the company's stunning growth from a $6 million business to a $5 billion global brand. Lew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent twenty-nine years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment--accessible luxury--that redefined an industry. In Bag Man, Frankfort explains how he built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs. Bag Man offers lessons from both achievements and missteps as Coach reinvented itself over decades. Throughout, Frankfort considers a more personal aspect of leadership--how the double-edged sword of fear and drive can lead to success but also take a toll. He shares his struggles with a haunting fear of failure, including how it drove an obsession with consumer insights that made Coach unique in the industry. A riveting, candid business memoir, Bag Man traces an extraordinary leadership journey that built a legacy brand.

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Lew Frankfort is Chairman Emeritus and former CEO of Coach, Inc. He has been recognized multiple times on Barron's ""World's Best CEOs"" list and on Institutional Investor's ""Best CEOs in America"" list. Frankfort is a cofounder of Benvolio Group, an investment firm that focuses on early-stage, disruptive, consumer-facing brands. He and his wife, Bobbie, live in New York City. Lew Frankfort is Chairman Emeritus and former CEO of Coach, Inc. He has been recognized multiple times on Barron's ""World's Best CEOs"" list and on Institutional Investor's ""Best CEOs in America"" list. Frankfort is a cofounder of Benvolio Group, an investment firm that focuses on early-stage, disruptive, consumer-facing brands. He and his wife, Bobbie, live in New York City. Brian Troxell is a SAG-AFTRA voice-actor and an actor-actor. He's an owner-producer-director-actor at Sketchworks Comedy, Atlanta's longest running sketch comedy company, and he's also the anchor of their weekly NewsBrake program, which streams on Sketchworks' social media pages. He's performed 200 audiobooks across every genre you can imagine (except porn), and he narrated Audible.com's daily Wall Street Journal Morning Read under the name Alexander Quincy from 2015 until it was unceremoniously cancelled at the end of November 2021. Brian is represented by AMT and can be seen in Hawkeye and the fourth and sixth seasons of Cobra Kai, among other places. He lives in Kennesaw with his two cats, Winston and Malachi.

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