Overview

Full Product Details

Author:   Thomas Barthel
Publisher:   McFarland & Co Inc
Imprint:   McFarland & Co Inc
Dimensions:   Width: 17.80cm , Height: 1.50cm , Length: 25.40cm
Weight:   0.499kg
ISBN:  

9781476665320

ISBN 10:   147666532
Pages:   286
Publication Date:   30 July 2018
Recommended Age:   From 18 years
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Table of Contents Author’s Note and Acknowledgments Preface Introduction  1. Reformatory Farewell (1914)  2. A Pitcher Leads (1915)  3. Stardom Arrives (1916)  4. Best at His Craft (1917)  5. Labor Relations  6. Home Run King (1918)  7. Magnates  8. A New Record (1919)  9. New York City and Fans 10. New Team, New City (1920) 11. Train Travel 12. The Yankees, the Judge and the Agent (1921) 13. Ruth’s Business Partner, Christy Walsh 14. Free to Be a Cartel (1922) 15. Celebrity and Hero 16. Yankees Win (1923) 17. Advertising’s Muscles 18. The Usual Greatness (1924) 19. Barnstorming 20. The Worst (1925) 21. Newspapers and Magazines Everywhere 22. A Sign of Glory (1926) 23. Johnny Sylvester: Seizing an Opportunity 24. A Prized Year (1927) 25. Radio and Newsreels and ­Play-O-Graph 26. Another Sweep (1928) 27. Male Clubs and Masculinity 28. Many Deaths, One Marriage (1929) 29. Ruth and Children 30. The $80,000 Year (1930) 31. Ruth’s Confederates, the Sportswriters 32. The Last Tour (1931) 33. Last Times (1932−1935) 34. An Entertainer (1936 and After) 35. Collecting Baseball Objects Afterword: The Selling of Nostalgia Appendix I: Marketing Ruth Appendix II: Sales of Various Ruth Relics, 1929 to Present Appendix III: Ruth’s Complete Barnstorming Stops in the Continental U.S. and Canada Chapter Notes Bibliography Index

Reviews

Much has been written about Ruth, but as someone who teaches sports marketing, I really appreciate the angle taken by Barthel, who reveals how the most marketable athlete of his day parlayed great celebrity into business opportunities. This book has much to offer baseball fans and marketing scholars alike. - John Fortunato, author of Sports Sponsorship: Principles and Practices and Commissioner: The Legacy of Pete Rozelle.

Much has been written about Ruth, but as someone who teaches sports marketing, I really appreciate the angle taken by Barthel, who reveals how the most marketable athlete of his day parlayed great celebrity into business opportunities. This book has much to offer baseball fans and marketing scholars alike. --John Fortunato, author of Sports Sponsorship: Principles and Practices and Commissioner: The Legacy of Pete Rozelle.

Much has been written about Ruth, but as someone who teaches sports marketing, I really appreciate the angle taken by Barthel, who reveals how the most marketable athlete of his day parlayed great celebrity into business opportunities. This book has much to offer baseball fans and marketing scholars alike. - John Fortunato, author of Sports Sponsorship: Principles and Practices and Commissioner: The Legacy of Pete Rozelle.

Author Information

Thomas Barthel, a professor emeritus in the State University of New York system, has written nine books on subjects ranging from the Civil War, to baseball history to civil engineering. He lives in Clinton, New York.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions