Overview

You didn’t start your business to become a salesperson – but if you want customers, you’ll need to learn how to sell. In this honest, practical and empowering guide, seasoned entrepreneur and investor Garry Mansell shows first-time founders how to master B2B sales – even if they’ve never sold a thing in their lives. Whether you’re building a SaaS product, a consultancy or a complex solution, you’ll learn how to approach sales with structure, confidence and integrity. No sleaze. No jargon. Just a clear, step-by-step approach to turning conversations into customers. In this book, you’ll learn how to: Rewire your mindset and bounce back from rejection Define a compelling value proposition that actually lands Find, reach and engage ideal customers Handle objections and negotiate like a pro Close deals and build long-term client relationships Know when (and how) to hire your first salesperson With real-world case studies, ready-to-use templates and ‘fieldwork’ exercises at the end of each chapter, this isn’t just a book – it’s a founder’s sales playbook. You’ll move from hesitating to selling with confidence, clarity and authenticity. You don’t need to be a natural. You just need the right tools. Whether you’re pre-revenue or scaling your first team, B2B Sales for the Entrepreneur will help you sell smarter, grow faster and stay true to your values along the way.

Full Product Details

9781839529580

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Author Information

Garry Mansell is a successful entrepreneur, angel investor, author and public speaker based in the UK. Having scaled and exited multiple B2B businesses, he now mentors founders on commercial growth and go-to-market strategy. B2B Sales for the Entrepreneur is his definitive guide for founders who never thought they’d have to ‘do sales’ – and now need to do it well.

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