Overview

Are you sick of hearing that promoting a brand means breaking the marketing budget? Discover insider know-how that spends less and achieves more. Do you struggle to make public relations work? Frustrated because you wish you understood how to use your limited time and resources to achieve real PR momentum? Feel like standing out from your competitors is an endless battle? Repeatedly ranked among the top ten most influential PR professionals, Michelle Garrett has been delivering results for B2B organizations for years. And now she's compiled her lifetime of award-winning teaching and consulting into a straightforward handbook to elevate you as a leader in the industry. B2B PR That Gets Results is a succinct distillation of wisdom gained from over two decades of boots-on-the-ground work in public relations and marketing. Using her signature no-nonsense style, Garrett crafts her own experience and stories from experts in the field into down-to-earth takeaways that you can apply instantly. And by strategically following her smart blueprints, you'll be able to smoothly navigate frustrations working with reporters, ethical dilemmas, and budgetary constraints, all while rocketing toward success. In B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices, you'll discover: - Why you can stop shoving expensive tools at your problems and rely on savvy marketing to make your mark - How scaling back pitches can renew your energy and improve buy-in from your target audience - The importance of momentum and leveraging in-house assets to get things revved up - Ways to rethink what clients are asking for versus what they really need so everyone walks away happy - Tips for dodging undesirable media cycles, an outline for starting a PR consultancy, and much, much more! B2B PR That Gets Results is a practical resource for small to mid-sized business owners. If you like unvarnished insights, budget-friendly strategies, and advice from the trenches, then you'll love Michelle Garrett's tell-it-like-it-is reference. Buy B2B PR That Gets Results to make your company shine today!

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9781662922565

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Michelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries. She provides down-to-earth advice and a practical approach to PR for her clients. Repeatedly ranked among the top ten most influential PR professionals, Michelle's articles and advice have been featured in publications including Entrepreneur and Ragan's PR Daily, and she frequently speaks at events like Content Marketing World. Learn more about Michelle at www.michellegarrett.com.

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