Overview
As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is crucial to long-term success. Secondly, we are now operating in a media-first world, so the existing content marketing playbooks are no longer effective or efficient. B2B Content Marketing Strategy delivers mid-career marketers a comprehensive content marketing framework that delivers predictable and scalable growth for B2B companies. Providing a deep dive into how to use this strategy in your everyday work, this book will enable you to develop living audience profiles, choose the appropriate channels for your content and understand how to utilize technology to boost your content output. This book shows marketers how to maximize ROI from content marketing by deploying a media and technology enabled, human-centric strategy that breaks down the long, complex buyer journeys typical of B2B marketing. This framework ensures you can optimize your efforts across owned, earned, and paid media channels, regardless of your resources. Marketers will learn how to build and nurture communities, create content plans that align with brand goals and understand which metrics to measure and how to measure them in order to showcase effectiveness. With a focus on what makes high-quality B2B content marketing and covering how you can overcome common challenges and roadblocks, this book will help you increase your reach and resonance with your customers, accelerating growth. Featuring real-world examples from early stage startups to legacy enterprise brands companies such as Cisco, Help Scout and Navattic, this is the B2B marketers' ultimate guide to effective content marketing.
Full Product Details
Author: Devin Bramhall
Publisher: Kogan Page Ltd
Imprint: Kogan Page Ltd
ISBN: 9781398622517
ISBN 10: 1398622516
Pages: 280
Publication Date: 03 October 2025
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
""Bramhall cuts through the marketing noise with a framework that reminds us what we forget in our rush to automate everything: You can't have ROI without the human connection."" * Ann Handley, Wall Street Journal best-selling author, 'Everybody Writes' (1st and 2nd edition), Chief Content Officer (CCO) at Marketing Profs, keynote speaker, social media influencer * ""Devin Bramhall is one of the brightest minds in marketing. Her experience leading one of the most respected content marketing agencies shows in every insight she shares - always tactical, always thoughtful, and always with an edge of wit that makes you pay closer attention. If you're looking for a smarter way to think about content and the business of marketing, you're in the best possible hands."" * Amanda Natividad, VP Marketing, SparkToro * ""There's the way people tell you that marketing works, and then there's the way it actually works - it's the kind of experience you can only get from a decade-plus of taking your lumps, or by listening to Devin. I can't wait to send this to every one on my team."" * Sean Blanda, Owner, Gate Check Studios * ""This is a marketing truth-teller at her best, and it's a good thing too: B2B marketers desperately need to evolve."" * Jay Acunzo, author of 'Break the Wheel: Question Best Practices, Hone Your Intuition, & Do Your Best Work' * ""Bramhall's authentic voice and originality of thought come through the written words like you're sitting across from a friend, if your friend happened to be one of the sharpest marketing minds you've ever met. She doesn't just challenge conventional wisdom; she ignores it entirely when it doesn't serve her systems-level thinking."" * Allison Byers, Founder/CEO, Scroobious, Angel Investor, Advisor *
Author Information
Devin Bramhall, is a seasoned B2B marketing expert with over 15 years of experience spanning startups, agencies and large corporations. As the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, she worked with top tech clients including Google, Amazon, Slack and Spotify. She is now the Chief Growth Officer at Everest as well as a speaker at events including MarketingProfs B2B Forum and INBOUND.
