Overview

The artist-designers who were supporters of New Typography aimed to create an international optical language based on clarity and functionality. However, during the Thirties avant-garde ideas and techniques were corrupted through the fusion of advertising and political propaganda: the Nazis and the Soviets co-opted the powerful images and techniques of the avant-garde. It was this contamination of art and ideology, as well as the atmosphere of brutal political repression, that led Tschichold and others to modify or abandon their ideas and return to classical design principles. This definitive book on page design features some of the most important artists of the 20th century, such as Derain, Matisse, Duchamp, Kandinsky, Malevich, Rodchenko and Marinetti. The book also includes reproductions of pages from artist books, magazines, manifestos, catalogues, posters, leaflets, letterheads and broadsheets designed by artists.

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9780929445090

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