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9781533334688

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Eric Choi is the #1 ranked analyst in the auto/tire industry. As the top professional, Eric has been invited to many countries giving speeches, and he has given consultations to the Bank of Korea, KOTRA, Korea Automobile Manufacturer Association, etc. While working at the Research Center of Shinhan Investment covering the automotive, auto parts, and tire industries, he is also a full-time columnist with special expertise in automotive. He contributes articles to major newspapers and Motor Trend. Eric appeared many times in social media such as television and radio talk programs. Eric began his career as an analyst in 2009 after graduating from Sungkyunkwan University with a degree in business administration. He built his career working at a global investment bank, LIG Investment & Securities and a newspaper company. Richard Choi is an automotive journalist in The Korea Economic Daily. He worked department of consumer affairs and department of social affairs. In 2011, Richard covered the automotive, auto parts and tire industries. Richard wrote book Common sense Laws of Automobile , MY CAR MINI , Small Giants of auto parts industry , Auto Empire , Conditions of the Convergence Talent .

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