Overview

Augmented Reality (AR) is the blending of digital information in a real-world environment. A common example can be seen during any televised football game, in which information about the game is digitally overlaid on the field as the players move and position themselves. Another application is Google Glass, which enables users to see AR graphics and information about their location and surroundings on the lenses of their ""digital eyewear"", changing in real-time as they move about. Augmented Reality Law, Privacy, and Ethics is the first book to examine the social, legal, and ethical issues surrounding AR technology. Digital eyewear products have very recently thrust this rapidly-expanding field into the mainstream, but the technology is so much more than those devices. Industry analysts have dubbed AR the ""eighth mass medium"" of communications. Science fiction movies have shown us the promise of this technology for decades, and now our capabilities are finally catching up to that vision. Augmented Reality will influence society as fundamentally as the Internet itself has done, and such a powerful medium cannot help but radically affect the laws and norms that govern society. No author is as uniquely qualified to provide a big-picture forecast and guidebook for these developments as Brian Wassom. A practicing attorney, he has been writing on AR law since 2007 and has established himself as the world's foremost thought leader on the intersection of law, ethics, privacy, and AR. Augmented Reality professionals around the world follow his Augmented Legality® blog. This book collects and expands upon the best ideas expressed in that blog, and sets them in the context of a big-picture forecast of how AR is shaping all aspects of society.

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9780128002087

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For anyone who wants to get a handle on what AR means to society and the individual, and its impact on the law, Augmented Reality Law, Privacy, and Ethics is a great resource. --RSAConference.com

For anyone who wants to get a handle on what AR means to society and the individual, and its impact on the law, Augmented Reality Law, Privacy, and Ethics is a great resource. --RSAConference.com, Augmented Reality Law, Privacy, and Ethics

Author Information

Brian D. Wassom litigates disputes and counsels clients concerning copyright, trademark, publicity rights, and related intellectual property and advertising issues. In particular, Brian focuses his practice on social media and other emerging forms of digital communication. He has several years’ experience assisting media companies in exercising their freedom of the press, obtaining access to information, and defending claims of defamation, invasion of privacy, and eavesdropping. Brian chairs his firm’s Social, Mobile and Emerging Media Practice Group. He also authors a popular blog on this topic, as well as the online treatise Wassom on Social Media Law and the ebook Augmented Legality 1.0, which examines the law governing “augmented reality” technologies. He is also a highly sought-after public speaker. Brian regularly speaks to industry groups, legal education seminars, and conferences across the country on social media, augmented reality, and related topics. Brian is also the Secretary of, and legal counsel to, AugmentedReality.Org, a nonprofit trade association for the AR industry and organizer of Augmented World Expo, the largest annual gathering of AR professionals.

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