Augmented Reality im Marketing: Kundenerlebnisse entlang der Customer Journey schaffen
Author:   Vittoria von Gizycki
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   1. Aufl. 2023
ISBN:  

9783658421762


Pages:   66
Publication Date:   23 November 2023
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Augmented Reality im Marketing: Kundenerlebnisse entlang der Customer Journey schaffen


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Author:   Vittoria von Gizycki
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer Gabler
Edition:   1. Aufl. 2023
Weight:   0.127kg
ISBN:  

9783658421762


ISBN 10:   3658421762
Pages:   66
Publication Date:   23 November 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Vittoria von Gizycki ist Professorin für Allgemeine Betriebswirtschaftslehre, insbesondere Marketing, an der Hochschule für Wirtschaft und Recht Berlin (HWR). Darüber hinaus nimmt sie Lehraufträge zum Thema E-Commerce und Digital Media wahr. Ihr besonderes Forschungsinteresse gilt den Veränderungen im Kaufprozess von Konsumenten durch digitale Elemente insbesondere durch Augmented Reality und das Metaverse.

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