Augmented reality for food marketers and consumers
Author:   Leanne W.S. Loijens
Publisher:   Wageningen Academic Publishers
ISBN:  

9789086862993


Pages:   104
Publication Date:   31 May 2017
Format:   Paperback
Availability:   Available To Order   Availability explained
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Augmented reality for food marketers and consumers


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Overview

'Augmented reality for food marketers and consumers' starts with an explanation of what augmented reality is and how it works. It lists the technical requirements and gives an overview of popular applications. One of the chapters focusses on augmented reality in retailing and its use in restaurants, and gives examples. Another chapter addresses methods for assessing AR tech in organizations. The book also explains what challenges augmented reality still faces, technical challenges and also ethical and financial challenges. The final chapter looks into the future of augmented reality.

Full Product Details

Author:   Leanne W.S. Loijens
Publisher:   Wageningen Academic Publishers
Imprint:   Wageningen Academic Publishers
Weight:   0.001kg
ISBN:  

9789086862993


ISBN 10:   9086862993
Pages:   104
Publication Date:   31 May 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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