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OverviewBy asking the questions what is customer service? and why is it important? , this book leads the reader through the strategies, techniques, problems and solutions that are involved in achieving good customer service. The topics it covers include: benchmarking; quality control; customer segmentation; data collection; servicing; and communication. With frameworks to test your position now, the book shows you how to implement and sustain new strategies. The author has also published How to Sell a Service , (1986). Full Product DetailsAuthor: John Leppard , Elizabeth MolyneuxPublisher: Cengage Learning EMEA Imprint: Cengage Learning EMEA Weight: 0.210kg ISBN: 9780415097321ISBN 10: 0415097320 Pages: 144 Publication Date: 01 September 1994 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Out of Print Availability: Awaiting stock ![]() Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |