Overview

Search optimization has become one of the most challenging tasks web marketers and content developers face - and one of the most difficult. Audience, Relevance, and Search LiveLessons Bundle offers a breakthrough solution. This start-to-finish video tutorial (ISBN 0132598841) and companion book (ISBN 0137004206) are relentlessly focused on the search and content optimization problems that web professionals face right now. Drawing on 45+ years of collective experience in web search and content development, three leading IBM experts show exactly how to write content with the keywords and long-tail phrases targeted users actually use. One step at a time, they demonstrate exactly how to create highly relevant web content - and prove its relevance. This package: -Gives you a deep understanding of how Google defines relevance, and why - Offers up-to-the-minute guidance on writing for Google, including new keyword discovery techniques and other tactics based on very recent changes to the Google algorithm -Shows how to go beyond merely maximizing traffic, to deliver the right content to the right visitors at the right time - Demonstrates powerful tools for analyzing sites, creating custom dashboards for clients, and identifying better keywords for each audience -Helps web marketers integrate both traditional and social web publishing, and much more

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9780132603775

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