Attracting Attention: Promotion and Marketing for Tourism Attractions
Author:   Andi Stein
Publisher:   Peter Lang Publishing Inc
Edition:   New edition
ISBN:  

9781433124150


Pages:   198
Publication Date:   17 July 2015
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Attracting Attention: Promotion and Marketing for Tourism Attractions


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Full Product Details

Author:   Andi Stein
Publisher:   Peter Lang Publishing Inc
Imprint:   Peter Lang Publishing Inc
Edition:   New edition
Dimensions:   Width: 212.70cm , Height: 1.80cm , Length: 279.40cm
Weight:   0.540kg
ISBN:  

9781433124150


ISBN 10:   1433124157
Pages:   198
Publication Date:   17 July 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Contents: Types of Attractions – Attraction Development – Promotion, Advertising, and Marketing – Media Relations – Social Media Marketing – Sales Promotions and Merchandising – Special Events – Guest Relations and Customer Service – Employee Relations – Crisis Communications – Social Responsibility and Sustainability – Suggested Readings – Attraction Fun Fact Sources.

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Author Information

Andi Stein (PhD, University of Oregon) is Professor in the Department of Communications at California State University, Fullerton. She worked as a journalist and public relations practitioner for 16 years prior to becoming a professor. She is the author of Why we Love Disney: The Power of the Disney Brand (Peter Lang, 2011), and co-author of An Introduction to the Entertainment Industry (Peter Lang, 2009) and News Writing in a Multimedia World (2004).

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