Overview

In decades of consulting, strategy, and change-agent work, leaders and executives have never asked author Debbie Levitt to help them fail more or fail faster. They usually want her to find and solve problems, identify and mitigate risk, make teams more efficient, and make products and services more successful. We've been told that high product and experiment failure rates are normal, good product development, and something to celebrate. They're not. Neither is Failure Squared(TM) failing to learn from failure. We waste time and money solving problems we don't understand for target markets we don't understand. We break promises, and we deliver less ROI than our customers require. We need to invest in fitting the product to our market. Atomic Product-Market Fit(TM) introduces a practical and actionable three-level model of PMF (macro, meso, and micro), and a four-phase process and framework aimed at success. Learn how to identify what's blocking your PMF: from bad research questions to false validations to vibe producting(TM). Reconnect with your Experience Ecosystem to understand the Dimensions that drive PMF, conversion, retention, and growth. Put the strategy back in product strategy, and evaluate solutions before your customers become frustrated beta testers. Consider where AI and LLMs help this process and where they'll hurt it. No matter the size or stage of your business, this book is your permission and your plan to try a fresh approach. If your company likes failure, they're really going to love success. ------------------------ With 17 exercises and critical thinking challenges, and a few templates, you have the tools for practice, collaboration, and increased success. Bring as much of the Atomic PMF model into your team and work as possible; even small changes can create a significant impact. If you have a culture of experimentation, start experimenting with Atomic PMF. Perfect for: Fortune 500 workers and leaders, entrepreneurs, solopreneurs, freelancers, strategists, startup teams, scale-ups, change agents, and consultants. Product Managers, UX Designers, Product Designers, UI Designers, UX Researchers, CX Analysts, Engineers, Marketing Managers, Operations Managers, and more. Further book details are at AtomicPMF.com. Resources and community links are at DCX.to.

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