Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
Author:   Michael Volgger (Curtin University, Australia) ,  Dieter Pfister (University of St Gallen, Switzerland)
Publisher:   Emerald Publishing Limited
Volume:   16
ISBN:  

9781838670719


Pages:   360
Publication Date:   29 November 2019
Format:   Hardback
Availability:   In Print   Availability explained
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Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding


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Author:   Michael Volgger (Curtin University, Australia) ,  Dieter Pfister (University of St Gallen, Switzerland)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Volume:   16
Dimensions:   Width: 15.20cm , Height: 2.30cm , Length: 22.90cm
Weight:   0.583kg
ISBN:  

9781838670719


ISBN 10:   1838670718
Pages:   360
Publication Date:   29 November 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Michael Volgger is a Senior Lecturer in the School of Marketing and Co-Director of the Tourism Research Cluster at Curtin University, Australia. His research on tourism destination governance, product development and innovation in tourism and tourism marketing has been published widely in high quality journals and books. Dieter Pfister is head of the ""Building Owner-Program"" at the University of St. Gallen in Switzerland. Since the 1990s, his research has focused on the connection between brand and space and design strategy. Based on practical experience, he has developed and published various theoretical models and shaped concepts, including atmospheric design.

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