Overview

This series gives young readers the tools they need to evaluate the barrage of media messages that reach them everyday. Value assumptions, product placements and cues to act are embedded in each media message. This series embraces media as entertaining but also puts readers in a position of strength, as they learn a systematic way to question pop culture and to recognise how influential media messages are.

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9780736878647

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"At the Controls is one of a series of six books to address the need for more media literacy education resources for grades 3-5. Ranging in topics from video games (At the Controls), movies (Coming Distractions), and music videos (Music Madness), to magazines (Pretty in Print), television (TV Takeover) and online media (Virtually True), the books teach readers a way to recognize and question the influences of media messages. And despite the titles, the books don't bash the media, but rather offer five key questions for the reader: Who made the message and why? Whom is the message for? How might others view the message differently? What is left out of the message? How does the message get and keep my attention? Each of these questions gets the readers thinking and examining the media in question. After reading At the Controls with my son, I feel that he has a better understanding of the messages that some video games send and that he'll look at video games with a more observant eye. You probably won't find this series at your local bookstore, but it is worth looking for at your school or public library.-- ""Kidsville News!"" This set of eight books provides a perfect way to introduce media literacy to students in the elementary classroom.-- ""Innovation Design in Education blog"""

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