Overview

Based on the findings of a large-scale, comparative research project, this volume systematically assesses the institutional design and national influence of the Open Method of Coordination in Social Inclusion and Social Protection (pensions and health/long-term care), at the European Union level and in ten EU Member States.

Full Product Details

9781137022615

Table of Contents

Reviews

Tim Calkins tells what really goes on, and what should go on to on to prepare a winning marketing plan. I highly recommend this book to marketing and brand managers to help them create really pointed and impactful marketing plans. - Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management Tim Calkins provides the practical guidance that marketers are longing for. This book lays out a clear path to creating marketing plans that will get supported, and more importantly, drive results. - Ed Buckley, VP Marketing, UPS For new marketers and experienced practitioners, Breakthrough Marketing Plans, provides a practical roadmap for developing effective marketing plans that actually serve as daily action guides rather than dusty shelf ornaments. - M. Carl Johnson III, Senior Vice President and Chief Strategy Officer, Campbell Soup Company Tim Calkins is an award-winning professor and marketer. He knows why most plans fails and what needs to be done to make them useful: set measurable goals, choose a strategy and support it, develop key tactics, and keep it short. Breakthrough Marketing Plans is a wonderfully useful book that will change the way marketers and marketing students operate. Read it: it will make you a better marketer! - Pierre Chandon, Associate Professor of Marketing, INSEAD A simple, powerful roadmap to creating a simple, powerful marketing plan. - Professor John Quelch, Senior Associate Dean, Harvard Business School Stunningly simple. A great guide for anyone who strives to have clarity and impact from their marketing strategies - from the CEO to an entry level marketer. Tim Calkins is an academic with a real world view. - Randy Gier, Chief Consumer Officer, Dr Pepper Snapple Group Tim demystifies and simplifies the critical exercise of driving out world class marketing strategies and executional plans . . .a must-read for any marketer needing he

Author Information

Vicki Donlevy, Policy and Research Division of Ecorys, UK Caroline de la Porte, University of Southern Denmark Helene Schönheinz, University of Salzburg, Austria Bart Vanhercke, European Social Observatory, Belgium

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available