Overview

Assertiveness is a philosophy of life and a way of conducting business founded on respect and consideration towards others. Relationships based on trust, respect, openness, and sincerity can be forged through assertiveness. This timely work delves into the intricacies of assertiveness and its profound impact on personal and business competitiveness, within the context of emerging and developing countries. In an era marked by globalisation, cultural diversity, and rapidly evolving business landscapes, assertiveness has emerged as a critical skill. This book explores how assertiveness can be harnessed to enhance competitiveness, organisational culture, and professional growth in regions experiencing dynamic economic changes. The book’s scope, the theoretical and methodological foundations, the populations targeted, the managerial implications, and the valuable and diverse approaches will appeal to researchers and academics, upper-level postgraduate students, and leaders from private, public, and third-sector companies.

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9781836622154

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Author Information

Connie Atristain-Suárez is the Director of the Business Science PhD and a full-time professor and researcher at the Universidad Panamericana, Campus Mexico City. Susana Castaños-Cervantes is the Social Service Coordinator of the School of Psychology at Universidad Panamericana, Mexico City, Mexico. As a community clinical psychologist, she works closely with private and governmental institutions that serve vulnerable people.

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