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Author:   Stefan Ouma (Goethe University of Frankfurt, Germany)
Publisher:   John Wiley and Sons Ltd
Imprint:   Wiley-Blackwell
Dimensions:   Width: 15.20cm , Height: 1.30cm , Length: 22.90cm
Weight:   0.340kg
ISBN:  

9781118632581

ISBN 10:   1118632583
Pages:   264
Publication Date:   12 May 2015
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of stock  
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Table of Contents

Series Editors’ Preface viii Preface ix Technical Remarks xi List of Figures xii List of Tables xiii Abbreviations xiv 1 Introduction: Struggling with “World Market Integration” 1 Rethinking Global Connections 6 Grounding Commodity Chains: Geographies of Marketization 9 Matters of Concern 14 The Practical Means of Marketization 15 Marketization as Proliferation 16 Of Frontier Regions and Borderlands 16 How This Book Unfolds 17 2 Querying Marketization 21 Studying Markets as Practical Accomplishments 23 Markets as Sociotechnical Agencements 25 “Problems” of Market]Making 29 Exchanging Goods the “Right” Way 31 Qualified Objectifications 32 Detachment/Calculation 35 Singularizations 36 Knowing and Doing Markets 37 From Market Knowledge to Knowing Markets 38 Power in/through Markets 39 Formatting Market Encounters 42 The Order(ing) of Markets 44 Conclusion 49 3 Remaking “the Economy”: Taking Ghanaian Horticulture to Global Markets 53 Models of Organizing “the Economy”: From Macro to Micro 56 A Tale of Two Frontiers 59 Markets for Development: Organic Mangoes in Northern Ghana 60 Fresh from Farm: JIT Pineapple Markets 66 Sites of Attention 71 Conclusion 74 4 Critical Ethnographies of Marketization 77 Researching Markets in the Making 79 Outside/Inside “the Market” 81 “Reconstructing” Market Practices 85 Technicalities? 86 Knowledge Production: Heuristics and Limitations 88 After “the Field”: Veni, Vidi, Vici? 90 Conclusion 92 5 The Birth of Global Agrifood Market Connections 94 Nothing Was Packaged for (High]value) Export 97 Market Enrollment, Not Integration 98 The Messy Economics of Outgrowing 107 Market]making as Boundary Work 108 Outflanking Nature? 113 The Terms of “World Market” Enrollment 115 Good(s) Connect(ions) 119 Having the “Right” Product 121 Performing the Audit Economy 122 Relational Properties of Competition 123 Ongoing Struggles for Retail Worth 124 The Orderings of JIT 125 Conclusion 126 6 Enacting Global Connections: The Making of World Market Agencies 131 Qualculating the Mango Tree 133 Indeterminate Framings of Worth 133 Struggling for the Agricola Oeconomicus 137 Responsibilizing/Autonomizing Farmers 140 Standardizing Market STAs 141 Standards and the Stubborn Social 147 Value/Power 149 Conclusion 151 7 Markets, Materiality, and (Anti])Political Encounters 153 The Hidden Conditions of Global Markets 155 Powerful Valorimeters 157 Pricing, Returns, and Visible hands 159 Power Relations as Relations of Accounting 162 Accounting: Frontstage 165 Accounting: Backstage 166 Conclusion 171 8 Market Crises: When Things Fall Apart, or Won’t Come Together 174 A Model in Crisis 177 MD2 Takes Over the Market, or How Goods Become Delegitimated 178 Trading Down in Times of Crisis 183 Currency and Capital Volatilities 183 When the Supply Base Disenrolls … 184 Reassembling the Market Social? 187 Recalcitrant “Nature” and the Crisis of the Developmental Market 189 (Mis])calculating “Nature” and other Surprises: Mango Trees as Precarious Commodities 191 Crisis Accounts 193 Regrouping 196 The Corporate Calculus of the Crisis 197 Fixing Yields: Contested Pathways of Qualification 198 Conclusion 201 9 Conclusion 205 Beyond Inclusion 209 “Market Modernity,” Alternatives, Critique 212 Beyond Agrifood: Profanizing Marketization 213 References 215 Index 232

Reviews

""A rich exploration of the sociomaterial processes of marketization of two case studies of agriculture projects linked to the European market. Ouma's theoretical approach is eclectic, diverse, and interdisciplinary, edging on the line of exploration. The focused presentation of the various actor processes compels the reader to stay attentive to the details. This is a book that makes an extraordinary contribution both theoretically and empirically to the understanding of the ways in which global agro-export markets, which connect goods and products from the Global South to retailers in the Global North, are created through local projects."" —Gale Raj-Reichert, Queen Mary University of London, UK (The AAG Review of Books, Volume 7, 2019: Issue 2) ""I learned a lot reading this monograph, and find it to be a valuable addition to the commodity chain literature, providing sharp insights for thinking about critical ethnographies of markets and market making."" —Edward F. Fischer, Vanderbilt University (Economic Sociology: The European Electronic Newsletter, Volume 18, Number 2) ""Focusing on development through export-oriented integration into global markets, [Assembling Export Markets is] grounded in a wealth of ethnographic material, gathered with an amount of fieldwork that few scholars are prepared or are able to invest in the current academic environment.... This impressive study of attempts to make agricultural markets in Ghana is cutting-edge scholarly work of the highest quality that I greatly enjoyed reading."" —Christian Berndt (Economic Geography, Vol. 93 No. 2)

?In transparently clear prose, Stefan Ouma has written a wonderfully rich empirical account of how global markets for tropical fruit are made both materially and institutionally at the intersection of very particular local sites. The book is another terrific example of the usefulness of the theory of economic performativity that German economic geographers have increasingly honed and made their own.? ? Trevor Barnes, Department of Geography, University of British Columbia ?In this provocative book, Ouma challenges the conventional wisdom of both market enthusiasts and critics. Through insights from across the social sciences, he shows how both market institutions and the persons who perform them always emerge from particular messy historical circumstances, creating different formats and distributions of power in different locations. Ouma?s ?on the ground? study offers a new and important approach to understanding markets.? ? Lawrence Busch, Department of Sociology, Michigan State University

USA: Annals of the American Association of Geographers Economic Geography Review of International Political Economy Socio-Economic Review ROW: African Affairs Transactions of the Institute of British Geographers Cambridge Journal for Regions, Economy and Society Development and Change Environment and Planning A Economy and Society Global Networks Globalizations Progress in Human Geography Journal of Agrarian Change Journal of Modern African Studies Science and Technology Studies

Author Information

Stefan Ouma is Assistant Professor in the Department of Human Geography at the Goethe University of Frankfurt. Being an economic geographer by training, he has worked extensively on global commodity chains, agrifood standards, smallholder agriculture, and contract farming in East and West Africa.

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