Overview

Ascend Your Start-up: Conquer the 5 Disconnects to Accelerate Growth is an industry-defining panacea for start-ups who have stalled out on their journey to the top of the mountain. Dedicated to her late grandmother, author Helen Yu inhales multiple generations of wisdom and exhales a revolutionary framework for tech founders and CEOs that enables their businesses to scale faster and fearlessly. From Yu's 15 years of first-hand experience in tech start-ups, readers will learn the 5 fundamental growth disconnects that trap start-ups in the cliffside, keep them from reaching the summit and touching the sky. Ascend Your Start-up also empowers founders and CEOs to self-reflect and grow, posing a thoughtfully architected set of 26 essential questions you can ask yourself in order to scale your business. Inspiration flows freely through the book's pages as Helen draws parallels between the journey of growing a start-up and her sacred promise made to her grandmother to climb Mt. Everest. You will learn: Industry-specific, highly experienced advice for tech start-ups Fundamental wisdom on the 5 disconnects that prevent a start-up from ascending Turning an idea into a product and moving it to the market Taking a marketed product to scale Inspirational guidance for tech start-ups facing the emotions and challenges of growing Ascend Your Start-up is the profound answer to the question every start-up has asked themselves: How do we get to the top?

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Helen Yu is an author and speaker with expertise in global customer-success and technology. Helen is a consultant to the largest technology companies in the world and is a board advisor to fast growth SaaS companies. Her specialty is driving growth while solving complex challenges. Through a career spanning early stage start-ups to Oracle and Adobe, her work has enabled multibillion-dollar revenue growth and record profitability. A highly respected thought leader, she is a top Twitter influencer in AI, Blockchain, HR, revenue growth, and startups with a weekly reach of more than 10M. Helen is recognized as a thought leader by organizations including IBM and Thinkers360. She speaks regularly at conferences including SXSW, TiECon, DMS, and Money2020. Gebhard Rainer is a Chief Executive Officer with global operations and finance experience and a proven record of success transforming the structure of organizations to position them for growth and profitability. He achieves business transformation and financial results by creating and implementing innovative process re-engineering initiatives and simplification of workflows which reinvigorate global luxury brands. A creative and resourceful problem solver, he approaches complex operating challenges with experienced analysis, great energy and enthusiasm, ultimately improving the value of the business overall. Gebhard is a transformative team builder who is able to attract and retain top talent and lead successful acquisition integration. He engenders great loyalty and collaboration from those who work with him and consistently creates high performance cultures across international borders. Gebhard Rainer is a Chief Executive Officer with global operations and finance experience and a proven record of success transforming the structure of organizations to position them for growth and profitability. He achieves business transformation and financial results by creating and implementing innovative process re-engineering initiatives and simplification of workflows which reinvigorate global luxury brands. A creative and resourceful problem solver, he approaches complex operating challenges with experienced analysis, great energy and enthusiasm, ultimately improving the value of the business overall. Gebhard is a transformative team builder who is able to attract and retain top talent and lead successful acquisition integration. He engenders great loyalty and collaboration from those who work with him and consistently creates high performance cultures across international borders.

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