Overview

"In this revelatory examination of the most overlooked force that is changing the face of China, the Oxford historian and scholar of modern Asia Karl Gerth shows that as the Chinese consumer goes, so goes the world. While Americans and Europeans have become increasingly worried about China's competition for manufacturing jobs and energy resources, they have overlooked an even bigger story: China's rapid development of an American-style consumer culture, which is revolutionizing the lives of hundreds of millions of Chinese and has the potential to reshape the world. This change is already well under way. China has become the world's largest consumer of everything from automobiles to beer and has begun to adopt such consumer habits as living in large single-occupancy homes, shopping in gigantic malls, and eating meat-based diets served in fast-food outlets. Even rural Chinese, long the laggards of consumerism, have been buying refrigerators, televisions, mobile phones, and larger houses in unprecedented numbers. ""As China Goes, So Goes the World"" reveals why we should all care about the everyday choices made by ordinary Chinese. Taken together, these seemingly small changes are deeper and more profound than the headline-grabbing stories on military budgets, carbon emissions, or trade disputes."

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9780809034291

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Reviews

Due to the very nature of China--huge, complicated, full of historical nuance-- picking up a book that attempts to explain even a fragment of it can be downright daunting, even to the China enthusiast. But in this shrinking world, China is a country worth understanding and Gerth provides a wealth of information in a digestible, provocative format . . . As China Goes, So Goes the World is an important read. --Jenna Fisher, The Christian Science Monitor As China Goes, So Goes the World offers a vivid portrait of contemporary China. --Richard McGregor, The Nation A worthy introduction to key facets of Chinese consumer culture. It should prove beneficial to readers from executives looking to break into the China market to sociologists keen to understand how consumerism is changing China. --Andrew Peaple, The Wall Street Journal Asia As China Goes, So Goes the World is an exhilarating read, deeply researched and thoroughly entertaining. --Christina Larson, Washington Monthly Nuanced, balanced and accessible--essential reading for anyone trying to make sense of China today. -- Kirkus Reviews (starred review) A groundbreaking--and hair-raising--account of what it means for life on the planet as China reshapes itself as a consumer society. --Isabel Hilton, Editor, chinadialogue The global economy of the last several decades has been underpinned by two simple principles: the frugal Chinese make everything, and the spendthrift Americans will buy anything. But what happens when Chinese consumers begin to lead the world and to define global tastes? We're not there yet, but Karl Gerth's new book guides us through China's consumer revolution to a future modeled in part on America--a future of cars and conspicuous consumption; of the selling of land, labor, and sex; of growing inequality and interlocking elites of business and politics; of wanton environmental degradation. This engaging and provocative book captures with skill and wit the changes that d

“Nuanced, balanced and accessible—essential reading for anyone trying to make sense of China today.” — Kirkus Reviews (starred review) “A groundbreaking—and hair-raising—account of what it means for life on the planet as China reshapes itself as a consumer society.” —Isabel Hilton, Editor, chinadialogue “The global economy of the last several decades has been underpinned by two simple principles: the frugal Chinese make everything, and the spendthrift Americans will buy anything. But what happens when Chinese consumers begin to lead the world and to define global tastes?  We’re not there yet, but Karl Gerth’s new book guides us through China’s consumer revolution to a future modeled in part on America—a future of cars and conspicuous consumption; of the selling of land, labor, and sex; of growing inequality and interlocking elites of business and politics; of wanton environmental de

Due to the very nature of China--huge, complicated, full of historical nuance-- picking up a book that attempts to explain even a fragment of it can be downright daunting, even to the China enthusiast. But in this shrinking world, China is a country worth understanding and Gerth provides a wealth of information in a digestible, provocative format . . . As China Goes, So Goes the World is an important read. --Jenna Fisher, The Christian Science Monitor As China Goes, So Goes the World offers a vivid portrait of contemporary China. --Richard McGregor, The Nation A worthy introduction to key facets of Chinese consumer culture. It should prove beneficial to readers from executives looking to break into the China market to sociologists keen to understand how consumerism is changing China. --Andrew Peaple, The Wall Street Journal Asia As China Goes, So Goes the World is an exhilarating read, deeply researched and thoroughly entertaining. --Christina Larson, Washington Mo

Author Information

Karl Gerth teaches modern Chinese history at Oxford University.

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