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Full Product Details

Author:   Carla Walter
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 19.10cm , Height: 3.00cm , Length: 23.50cm
Weight:   0.975kg
ISBN:  

9781138886117

ISBN 10:   1138886114
Pages:   436
Publication Date:   19 May 2015
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Part I: Understanding the Cultural Fine Arts 1. The Business of Arts and Culture 2. Studies in Culture 3. The Anthropology and Spirituality of Consumption 4. The Economics of Tangible and Intangible Fine Arts Part II: Entrepreneurial Development 5. The Cultural Arts in Entrepreneurial Process 6. Conumer Behavior in the Cultural Arts 7. Marketing Research Part III: Management and Processes 8. The Cultural Arts Organization as a Service 9. Cultural Arts Organizations and their Management 10. Copyrights, Intellectual Property, Cultural Policy and Legality in Arts Organizations 11. Technology and the Culturepreneurial Organization Part IV: Growth and Successions 12. Fundraising and Development for the Cultureprenurial Organization 13. Finance Management and Investing in the Cultural Arts Organization 14. Succession Planning for the Cultural Fine Arts Organization Part V: Cases

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Author Information

Carla Walter is an Associate Professor of marketing at California Lutheran University, USA.

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