Arts Entrepreneurship: Creating a New Venture in the Arts

Author:   Richard Andrews
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138889767


Pages:   296
Publication Date:   16 September 2019
Format:   Hardback
Availability:   In Print   Availability explained
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Arts Entrepreneurship: Creating a New Venture in the Arts


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Overview

Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector. Building on the reader’s artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business development, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations. A hands-on guide to entrepreneurial success, this book is a valuable resource for students of Arts Entrepreneurship programs, courses, and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture.

Full Product Details

Author:   Richard Andrews
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138889767


ISBN 10:   1138889768
Pages:   296
Publication Date:   16 September 2019
Audience:   General/trade ,  College/higher education ,  General ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Richard S. Andrews teaches Arts Entrepreneurship at UC Berkeley and other universities in the US and abroad. He is the Associate Director of the UC Berkeley Center for New Music and Audio Technologies (CNMAT) and Executive Director of the Eco Ensemble. He has been working in arts management for over twenty years.

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