Overview

What of situations do merchants need advertisements promotion? The short purchase cycle markets are characterized by routinepurchase decision processes or by limited problem solving when a new brand is introduced on the market, e.g. coffee, bread, sugar, soft drinks, canned vegetables and household and beauty care products fall into this category. Another irregular purchase cycle markets are characterized by products that are purchased more or less regularly, e.g. cookies, cake mixes, wines, food products. Finally, long or unpredictable purchase cycle markets include all durable products, such as cars, household appliances and furniture ( products from which occasions of purchase can't be predicted, which most consumers buy only occasionally). Hence, these kinds of products ought need advertisement promotion specially, due to advertisement can build brand image to let consumers to know. Especially, it is a new brand of product. In conclusion, advertisement will be one good channel to let new product to introduce its brand to let clients to remember in minds heart.Consequently, future (AI) tool needs to learn how to design different kinds of advertisement to attract consumer attention to the product, needs to learn how to find what the bad factor(S) which cause(S) many consumers do not choose to buy the product, needs to learn when the product price needs to be raised up or fallen down in order to bring consumers' positive emotion to choose to buy the product immediately. SO, if (AI) tool can be invented to own itself effort to design different kinds of methods to predict consumer behavior in order to bring their positive emotion to the product successfully, then the manufacturer can earn positive consumer emotion advantage from the (AI) tool assistance for long term benefit to its product.

Full Product Details

9781070219110

Table of Contents

Reviews

Author Information

Tab Content 6

Countries Available