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Chapter FourHow can apply (AI) digital channel ( big data gathering method) predict travelling consumer behaviors?(AI) big data digital channel can be applied to help travelling businesses to evaluate whether how much the e-ticket price and travelling package price is the most attractive or reasonable to persuade travelling consumers feel it is the most reasonable price to choose to buy the airline's e-tickets or the travel agent's travelling package product from internet channel . It helps travelling consumers to feel which airlines or travelling agents which ought change their e-ticket and/or travelling package price to let travelling consumers to choose to buy the airline e-ticket or the travelling agent's travelling package products from internet channel. It can be applied to predict whether how many travelling consumer numbers can be increased or decreased when the airline e-ticket price is variable or the travelling agent travelling package price is variable . It aims to give opinions to help any online airlines or travelling agents to judge whether which e-ticket or travelling package price is the most reasonable to let travelling consumers to accept to choose to buy which airline's e-tickets or traveling agent's package products more attractive.Thus, (AI) e-ticket or e-travelling package price measurement technology can be preference to be applied online communication ecommerce and mobile phone internet platform aspect. As traveling businesses can enter their past e-ticket or travelling package prices data and past travelling customer number data into computer or mobile. Then, (AI) price measurement technology can gather these data to analyze these e-ticket or travelling package product prices and past travelling customer number to compare their e-ticket and/or travelling package prices variable changing range level to find their e-ticket and /or travelling package price variable difference to measure to make conclusion about every travelling package or/and e-ticket product's price variable changing will influence how many travelling customer number increase or decrease changing to choose to sell their different kinds of travelling package or e-ticket products more accurate. Then, (AI) price measurement software will help them to analyze all past e-ticket and/or travelling package price variable changing data to compare whether which e-ticket and/or travelling package price range can let travelling customers to feel it is more reasonable and attractive to influence them to choose to buy their e-ticket or travelling package product among different airlines and travel agent choices. Because any e-ticket or travelling package product's price is one important factor to influence travelling consumers to choose to buy the airline's e-tickets or travelling agent's travelling package products.

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