Overview

Why organizations ought need to spend time and human resource / communication tool resources to design the most right or the most suitable marketing communication strategy for its organization to promote its product or service? Before any organizatins design any communication strategy, they need to know what is this marketing suitation. In general, marketing is defined the establishment of mutually satisfying exchange relationships between the brand's product or/and service and its clients. It is managing profitable client relationships. It's goal of marketing is to attract new clients by promising superior value and to keep and grow current clients by delivering satisfaction.Therefore, the marketing function is to identify client needs and to provide a product or service that meets some or all of those needs, accessibily and at an acceptable price to the target market. Hence, the organization's marketing communication strategy is only one part of its overall marketing strategy. A marketing strategy includes how to help the organization to promote its product or service, how to sell its product or provide its service, how to arrange the reasonable price strategy, how to help the organization to improve production and distribution efficiencies, how to focus on continue product improvement, how to focus on aggregive selling tactics, focuses on customer needs, applied on integrated marketing approach, how to give welfare of society.How does the marketing communication strategy influence the overall marketing strategy success to the organization? An effective marketing communication strategy can create value for customers and build good customer relationship for the brand of product or service. It's function includes that is can let the organization understands markplaces and its customer needs and want more clearly, it can assist the organization how to design a customer-driven marketing strategy if the organization can build good relationship between them, it can also help the organization to construct a marketing communication strategy( program) that delivers superior value. Then, when the organization has an efficient marketing communication strategy, it can help the organization to build relationship and create customer delight in long term. Finally, it can help the organization to achieve a superior capture value from its clients to create profits and client quality more easily.Why do organizations need have an efficient marketing communication strategy? The reasons include that as below: In fact, customers have much choices, usually different product or service marketing places will have ( excess) oversupply of product or service to influence consumers to make careful choices to buy which brand of product or consume service in whose choice processes. So, if the brand of product or service cn build good communication relationship between itself and customers. It can influence customers to have positive emotion to choose to buy its product or consume its service. So, any organizations needs have good price, location ( place), people ( staff) strategies, it also need have good promotion (communication) strategy in order to learn how to communicate to its customers to keep close relationship and build positive emotion to let them to feel.

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9781097566440

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