Overview

This book walks you through the need-to-know aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: ● Speak intelligently about Artificial Intelligence and its advantages in marketing ● Understand how marketers without a Data Science degree can make use of machine learning technology ● Collaborate with data scientists as a subject matter expert to help develop focused-use applications ● Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies--and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

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Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his thirty years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim is the producer of the international eMetrics Summits www.emetrics.org and is the cofounder and current Board Chair of the Digital Analytics Association www.DigitalAnalyticsAssociation.org. Named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine at the time, Jim was more recently was named one of the top 25 Hot Speakers by the National Speakers Association. Gary Allan Poe has appeared with numerous Shakespeare festivals, in New York, Connecticut, Rhode Island, and Maine. A graduate of the American Academy of Dramatic Arts, Gary is a cofounder of the award-winning Oldcastle Theatre Company, established in 1972 in Bennington, Vermont. Gary has recorded for Recording for the Blind and the American Foundation for the Blind. His Windows-On-Our-Waters Environmental Education Program (WOOWEE) educated more than 60,000 elementary school children throughout Southern California between 2000 and 2009.

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