Overview

How can apply (AI) tool to predict cruise service providers bring positive emotion to their clients?Future, (AI) tool can help any cruise providers to design these kinds of any one entertainment service arrangement to satisfy the cruise provider's customers' needs.There are different special interests cruising, such as wellness at sea, freighter cruises, river cruises. It has increased the attractiveness of cruising: Romance is for lover cruise traveler target, luxury is for rich cruise traveler target, exotica is for enjoyment exciting feeling traveler target. So, every kind of cruise traveler target will have different kind of cruise entertainment service to satisfy their needs. If the cruise service provider can provide the right and attractive cruise entertainment service to satisfy the specific cruise target. Then, it will bring the positive emotion to the specific cruise target consumers more easily. Cruise travel was shaped for mass tourism. Prices have been very differently segmented. There are basically four types of markets ( Biederman, 2008): Contemporary market: On board fun and amenities are playing important role and destinations have secondary importance. Premium market: This category is more expensive than the contemporary category and where the destination has same importance as on board amenities. Luxury market: It was once dominant type of cruise tourism, but now it has only a small portion of the industry. Generally, it is the most expensive cruise category and usually it takes longer than average cruise days. Adventure/exploration: It refers relatively long cruises with special and exotic places where the destination is the main purpose of the trip. European cruise travel: Duration takes more five days than worth American travel duration. There is a tendency on European market during the years that duration of travel is getting shorter. This short demand of is explained with the strong demand of customers ( Hensen, 2003). Beside this, it is most likely that cruise companies try to convince tourists with short haul travels instead of long term cruise trips for more expenditure.Thus, I believe that even, the cruise service provider charges higher ticket which won't influence cruise consumers who do not choose its entertainment service on its cruises. If it can arrange the attractive cruise entertainment facilities and destination journey arrangement, staying days arrangement to satisfy different specific cruise target market needs absolutely in order to bring whose emotion to be positive to it's service provision. Then, the cruise service provider will attract many potential cruise clients to choose its cruise service absolutely. Otherwise, if it only bring negative emotion to its cruise clients, it will not attract many potential cruise clients to choose it or loses its old cruise clients, even, its cruise ticket price is needed to decreased in order to raise competitive effort.In conclusion, I believe that future (AI) tools need to learn how to bring cruise consumers to arise individual immediate or expected positive emotion, this positive emotion consideration is more important to compare to how to reduce cruise ticket price in order to attract cruise clients in global cruise competitive cruise industry.

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