Overview

In today's fast-evolving digital environment, organizations across the Middle East and North Africa (MENA) are increasingly relying on Artificial Intelligence (AI) to enhance workforce performance and optimize human capital management. AI is revolutionizing HR by automating repetitive tasks, improving hiring decisions, personalizing employee experiences, and enabling predictive workforce insights. This book is designed for executives, HR leaders, team managers, and professionals across both the public and private sectors who are seeking to apply AI-driven strategies to transform HR practices. It provides a hands-on and strategic understanding of how to implement AI in recruitment, performance management, employee development, and retention.

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