Artificial Intelligence along the Customer Journey: A Customer Experience Perspective

Author:   Ada Maria Barone ,  Emanuela Stagno
Publisher:   Springer International Publishing AG
Edition:   1st ed. 2023
ISBN:  

9783031487910


Pages:   127
Publication Date:   20 December 2023
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Artificial Intelligence along the Customer Journey: A Customer Experience Perspective


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Author:   Ada Maria Barone ,  Emanuela Stagno
Publisher:   Springer International Publishing AG
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2023
Weight:   0.327kg
ISBN:  

9783031487910


ISBN 10:   3031487915
Pages:   127
Publication Date:   20 December 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Ada Maria Barone is a Senior Lecturer in Marketing at the Institute of Management Studies, Goldsmiths, University of London. Her main research interests lie at the intersection of marketing, sustainability, and consumer psychology, with a special focus on the understanding of the psychological mechanisms underlying consumers’ sustainable behaviours (e.g., disposal decisions, plant-based consumption). Another stream of research she is interested in is focused on the understanding of the antecedents of consumers’ and employees’ acceptance of artificial intelligence technologies. Emanuela Stagno is a Lecturer in Marketing at the University of Sussex Business School. She conducts research in judgment, decision-making, and consumer behavior, with a particular emphasis on consumer decisions when dealing with financial and physical hardships and new technologies. One of her research streams focuses on understanding how and when hardship influences consumers’ attention, cognitive processes, and behavior. Another of her research streams explores how new technologies (i.e., smart surveillance technologies) influence citizens’ behavior and sociability.

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