Overview

Art Is Marketing is the honest guide every creative needs but rarely receives. Behind the headlines and hype, the art world isn't ruled by pure talent-it's driven by momentum, narrative, and the courage to build your own path. From the trenches of gallery rejections to the real mechanics of auctions and self-made success, this book exposes how the system truly works-and how you can thrive on your own terms. Whether you're an artist, advocate, educator, or supporter, you'll get hard-won lessons and actionable strategies to: - Build traction and reputation when gatekeepers won't open the door. - Document your journey and turn your story into your most valuable asset. - Navigate auctions, galleries, and institutions with confidence and transparency. - Create community, spark change, and redefine success in a market obsessed with the next big thing. Packed with candid stories, practical tips, and a call for more honesty in the creative economy, Art Is Marketing is your blueprint for surviving and thriving in a world that rewards those who show up, speak out, and never wait for permission. Don't just make art-make your mark. Creativity will reign again.

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