Overview

Show yourself who's in charge using the original art of persuasion - from the New York Times bestselling author of Thank You for Arguing Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, invented by the likes of Aristotle and Cicero, and honed over more than three thousand years, can sway your most difficult audience- yourself. Illustrated with examples from history and pop culture - Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie - Aristotle's Guide to Self-Persuasion tests the tools of persuasion and asks- Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals? Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.

Full Product Details

9780241705735

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Reviews

Heinrichs’s prose is everything one would expect from an expert on rhetoric: funny, charming, relatable * Kirkus Reviews * Combining cogent philosophical explanations with entertaining examples from popular culture (including how Taylor Swift and Muhammad Ali used the power of persuasion), Heinrichs provides . . . a spirited and innovative application of an ancient Greek art * Publishers Weekly * I thought that there could never be another book about effective communication that could come close to Jay Heinrichs’s Thank You for Arguing. And then came this new book. I again gasped with new insight, but this time I was called to a more difficult challenge: how to persuade myself to live my best life. And Heinrichs, a teacher for the ages, gave me the tools. Astounding -- Peter Heller * bestselling author of The Dog Stars and Burn * Jay Heinrichs is a witty guide to the lost art of self-persuasion, using the power of words to become our best selves. This book is a treasure -- Florence Williams * author of The Nature Fix and Heartbreak * I’ve never read a smart book that was this funny or a funny book that was this smart -- Regina Barreca * author of They Used to Call Me Snow White . . . But I Drifted * Jay Heinrichs turns the self-help genre upside down with Aristotle’s Guide to Self-Persuasion. From coping with shame to navigating through change, love, and ego, this thought-provoking book probes into every aspect of our modern lives and is relatable to every one of us, on every page -- Diana Nyad * author of Find a Way * Through clear explication of the rhetorical tools that are available to us, coupled with engaging anecdotes involving a diverse set of characters from Cicero to Taylor Swift and ‘the Dude,’ Heinrichs inspires readers to discover how they can use the power of words to transform both themselves and their world -- Bishop Michael Curry * internationally known preacher and author of Love Is the Way, The Power of Love, and Songs My Grandma Sang *

Praise for Jay Heinrichs: Thankfully, Mr Jay Heinrichs is here, to explain how rhetoric can help you win more in life, and generally have a more harmonious relationship with people around you * Mr Porter * Jay Heinrichs knows a thing or two about arguing * The Times * Colourful, instructive, illuminating... a romp through the rules of rhetoric * Guardian * Jay Heinrichs is one of the world’s leading students of Aristotelian rhetoric * Bloomberg *

Author Information

Jay Heinrichs is the bestselling author of Thank You for Arguing and How to Argue with a Cat. He has written for dozens of publications, including The New York Times magazine, Vice and the Huffington Post, and won numerous journalism awards. He has taught persuasion to college and university editors at Ivy League universities, NASA and the Pentagon. He runs the acclaimed blog Figarospeech.com, as well as the rhetoric site ArgueLab.com.

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