Argumentative and persuasive strategies in advertising discourse
Author:   Monica Frunză
Publisher:   Our Knowledge Publishing
ISBN:  

9786205791783


Pages:   164
Publication Date:   14 March 2023
Format:   Paperback
Availability:   Available To Order   Availability explained
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Argumentative and persuasive strategies in advertising discourse


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Overview

Having proposed in this book the description of the mechanisms governing the functioning of the advertising discourse, we believe to have facilitated also a critical reading of its numerous manifestations to which we are subjected daily, creating, in this way, the antibodies of the manipulation. An informed and wise interlocutor can better understand and defend himself against the more or less constraining language games, launched by a hegemonic speaker.

Full Product Details

Author:   Monica Frunză
Publisher:   Our Knowledge Publishing
Imprint:   Our Knowledge Publishing
Dimensions:   Width: 15.20cm , Height: 1.00cm , Length: 22.90cm
Weight:   0.249kg
ISBN:  

9786205791783


ISBN 10:   6205791781
Pages:   164
Publication Date:   14 March 2023
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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