Overview

An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: - Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers - Forge relationships with the myriad stakeholders that affect your business - Empower your team to access their creativity and innovate with integrity

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9781440308185

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Margaret Hartwell is the author of Archetypes in Branding.

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