Overview

Aquatic Center Marketing is the essential guide to help readers make a big impact in promoting and growing their aquatic facility. Written by an industry veteran this book delivers practical, affordable and innovative marketing ideas for any new or existing aquatic facility. Readers are presented with chapters on topics such as brand management, market development, guest communications and how to be effective with limited funding. There are also tips on how to get the most out of digital and social media efforts. This comprehensive text on the subject gives readers case studies and stories that show the practical solutions in action. Aquatic Center Marketing is full of realistic, practical ideas that anyone managing an aquatic facility can quickly put to good use to grow the facility and increase their bottom line.

Full Product Details

9781492526261

Table of Contents

Reviews

Aquatic Center Marketing is loaded with creative and proven ideas to keep the buzz going about your pool or waterpark and build your brand. A must-have resource, whether you are new to aquatics or a seasoned veteran! -Jill White, Cofounder of Starfish Aquatics Institute and StarGuard ELITE

Aquatic Center Marketing is loaded with creative and proven ideas to keep the buzz going about your pool or waterpark and build your brand. A must-have resource, whether you are new to aquatics or a seasoned veteran! --Jill White, Cofounder of Starfish Aquatics Institute and StarGuard ELITE

Aquatic Center Marketing is loaded with creative and proven ideas to keep the buzz going about your pool or waterpark and build your brand. A must-have resource, whether you are new to aquatics or a seasoned veteran! -Jill White, Cofounder of Starfish Aquatics Institute and StarGuard ELITE

Author Information

Judith Leblein Josephs has over 40 years of experience working in a variety of roles related to aquatic facility management. She has featured as a speaker at international aquatics conferences and training seminars. She has an unprecedented 12-time record of winning the “Speaker of the Year” distinction from the World Waterpark Association (WWA). Following this she was inducted into the Waterpark Hall of Fame in 2003.

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