Overview

- Covers all of the questions from the textbook - Mirroring the textbook so you can quickly and easily find the material you are looking for.

Full Product Details

Author:   Ian Marcouse ,  Claire Marcouse
Publisher:   Hodder Education
Imprint:   Hodder Education
Dimensions:   Width: 21.70cm , Height: 1.60cm , Length: 29.50cm
Weight:   0.753kg
ISBN:  

9781471835643

ISBN 10:   1471835642
Pages:   248
Publication Date:   26 February 2016
Recommended Age:   From 16 to 19 years
Audience:   College/higher education ,  A / AS level
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Section 1: What is Business? Chapter 1: Understanding the nature and purpose of business Chapter 2: Different business forms Chapter 3: Issues in understanding different business forms Chapter 4: Understanding that businesses operate within an external environment Section 2: Managers, leadership and decision-making Chapter 5: What managers do Chapter 6: Types of management and leadership styles and their effectiveness Chapter 7: Understanding management decision-making Chapter 8: Decision trees Chapter 9: Opportunity cost Chapter 10: Understanding the role and importance of stakeholders Section 3: Decision-making to improve marketing performance Chapter 11: Marketing and decision-making Chapter 12: Marketing and competitiveness Chapter 13: Setting marketing objectives Chapter 14: Understanding markets Chapter 15: Market research and sampling Chapter 16: The interpretation of marketing data Chapter 17: Price and income elasticity of demand Chapter 18: Market data and analysis Chapter 19: Segmentation, targeting and positioning Chapter 20: Niche and mass marketing Chapter 21: Marketing mix: 7Ps Chapter 22: Product decisions: product life cycle and product portfolio Chapter 23: Pricing decisions Chapter 24: Place and promotion decisions Chapter 25: Integrating the marketing mix Section 4: Decision-making to improve operational performance Chapter 26: Setting operational objectives Chapter 27: Efficiency and labour productivity Chapter 28: Lean production Chapter 29: Capacity utilisation Chapter 30: Technology and operational efficiency Chapter 31: Analysing operational performance Chapter 32: Improving quality Chapter 33: Managing supply chains Chapter 34: Managing inventory Chapter 35: Decision-making to improve operational performance Section 5: Decision-making to improve financial performance Chapter 36: Financial objectives Chapter 37: Calculating revenue, costs and profit Chapter 38: Break-even analysis Chapter 39: Cash flow management Chapter 40: Budgets and budgeting Chapter 41: Profit and how to increase it Chapter 42: Cash flow versus profit Chapter 43: Sources of finance Chapter 44: Decision-making to improve financial performance Section 6: Decision-making to improve human resource performance Chapter 45: Setting human resource objectives Chapter 46: Motivation and engagement in theory Chapter 47: Motivation and engagement in practice Chapter 48: Improving organisational design Chapter 49: Managing the human resource flow Chapter 50: Improving employer–employee relations Chapter 51: Analysing human resource performance Chapter 52: Decision-making and improved HR performance Section 7: Analysing the strategic position of a business Chapter 53: Influences on the mission of a business Chapter 54: Corporate objectives, strategy & tactics Chapter 55: The impact of strategic decision making on functional decision making Chapter 56: The value of SWOT analysis Chapter 57: Financial objectives and constraints Chapter 58: Balance sheets and income statements Chapter 59: Financial ratio analysis Chapter 60: Value and limitations of financial ratios Chapter 61: How to analyse data other than financial statements Chapter 62: Assessing short- and long-term performance Chapter 63: Different measures of assessing business performance Chapter 64: Changes in the political and legal environment Chapter 65: The impact of government policy Chapter 66: The impact of changes in the economic environment Chapter 67: Globalisation and emerging economies Chapter 68: The impact of social change Chapter 69: The social environment including CSR Chapter 70: Technological change Chapter 71: The competitive environment Chapter 72: Analysing strategic options Chapter 73: Investment appraisal Chapter 74: Sensitivity analysis Section 8: Choosing strategic direction Chapter 75: Strategic direction: Ansoff’s matrix Chapter 76: Competitive advantage Chapter 77: Strategic positioning Section 9: Strategic methods: how to pursue strategies Chapter 78: Growth and retrenchment Chapter 79: Economies and diseconomies of scale Chapter 80: Methods and types of growth Chapter 81: Innovation Chapter 82: Becoming an innovative organisation Chapter 83: Protecting innovative ideas Chapter 84: Reasons for trading internationally Chapter 85: Attractiveness of international markets Chapter 86: China and India Chapter 87: Targeting overseas markets Chapter 88: Managing international business Chapter 89: Digital technology Section 10: Managing strategic change Chapter 90: Causes and value of change Chapter 91: The flexible organisation Chapter 92: Barriers to change Chapter 93: Organisational culture Chapter 94: Strategic implementation Chapter 95: Network analysis and strategic implementation Chapter 96: Problems with strategy Chapter 97: Understanding assessment objectives Chapter 98: Tackling data response questions Chapter 99: How to revise for business exams

Reviews

Author Information

Ian Marcousé is a former Chief Examiner as well as bestselling Business author. He launched the A-Z brand and has published several successful books as well as editing Business Review magazine.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions