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Author:   Saulutė Juzelėnienė ,  Skirmantė Šarkauskienė ,  Rita Baranauskienė
Publisher:   Brill
Imprint:   Brill
Volume:   22
Dimensions:   Width: 15.50cm , Height: 2.50cm , Length: 23.50cm
Weight:   0.633kg
ISBN:  

9789004687714

ISBN 10:   9004687718
Pages:   304
Publication Date:   30 May 2024
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Acknowledgements List of Illustrations Notes on Editors Approaches to Multimodality: Rhetoric and Stylistics in Public Discourse. Introduction  Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė Part 1: Multimodal Rhetoric 1 Rhetoric of Promise: Value Topic in Local Political Discourse  Eglė Gabrėnaitė 2 Verbal and Visual Expression of Threat in Local Political Discourse  Eglė Gabrėnaitė 3 Rhetoric of Lithuanian Social Issue Advertising: Scheme of Argumentation  Skirmantė Biržietienė Part 2: Multimodal Stylistics 4 Pictorial and Verbo-Pictorial Metaphor and Metonymy in Social Issue Advertisements  Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė 5 Pictorial and Verbo-Pictorial Hyperbole, Oxymoron and Irony in Social Issue Advertisements  Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė 6 Multimodal Metaphors in Print Advertisements of Alcoholic Beverages  Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė 7 Multimodal Metaphor in Lithuanian Commercials of Alcoholic Beverages  Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė 8 Embodiment of Transformation of Emotions in the Audiovisual Text  Jurgita Kerevičienė Index

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Author Information

Saulutė Juzelėnienė, Ph.D. (2001), Vilnius University, is Associated Professor of Multimodality Studies at that university. She has published many articles on Conceptual (Multimodal) Metaphor, Semiotics of Advertising. Skirmantė Šarkauskienė, Ph.D. (2000), Vilnius University, is Associated Professor of Multimodality Studies at that university. She has published many articles on Multimodal Stylistics, Neo-Latin Literature, including Neo-Latin Epithalamia of 16-17th c. in the Grand Duty of Lithuania (VU, 2003). Rita Baranauskienė, Ph.D. (2004), Vilnius University, is Associated Professor of Multimodality Studies at that university. She has published many articles on Pragmatics and Semantics.

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