Overview
This textbook will familiarize students in economics and business, as well as practitioners, with the basic principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis. Drawing on practical examples from the business world, it demonstrates the methods of univariate, bivariate, and multivariate statistical analysis. The textbook covers a range of topics, from data collection and scaling to the presentation and simple univariate analysis of quantitative data, while also providing advanced analytical procedures for assessing multivariate relationships. Accordingly, it addresses all topics typically covered in university courses on statistics and advanced applied data analysis. In addition, it does not limit itself to presenting applied methods, but also discusses the related use of Excel, SPSS, and Stata.
Full Product Details
Author: Thomas Cleff
Publisher: Springer Nature Switzerland AG
Imprint: Springer Nature Switzerland AG
Edition: 1st ed. 2019
Weight: 0.759kg
ISBN: 9783030177690
ISBN 10: 3030177696
Pages: 474
Publication Date: 14 August 2020
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Paperback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Reviews
The book will be a very good textbook in applied statistics and multivariate data analysis for students in economics and business, and also for practitioners in firms that use those methods in their work. (Anatoliy Swishchuk, zbMATH 1429.62002, 2020)
“The book will be a very good textbook in applied statistics and multivariate data analysis for students in economics and business, and also for practitioners in firms that use those methods in their work.” (Anatoliy Swishchuk, zbMATH 1429.62002, 2020)
Author Information
Thomas Cleff is a Professor of Quantitative Methods for Business and Economics at Pforzheim University, Germany, and a Research Associate at the Centre for European Economic Research (ZEW), Mannheim, Germany. Since joining Pforzheim University in 2000, Cleff has spearheaded the development of an international dual-degree program, was appointed Vice Dean in 2012 and Dean of the Business School in 2014. He is an expert on international accreditation and partnership programmes between institutions of higher education. In 2013, he became a board member at the Network of International Business and Economic Schools (NIBES), and a member of the international advisory board at the South American Education Quality Accreditation Agency (EQUAA); in 2016 he joined the AACSB Initial Accreditation Committee. He has served as a Visiting Professor at several universities, including ESCEM Tours-Poitiers, France; Simon Fraser University, Vancouver, Canada; TEC de Monterrey, Mexico; and Gadjah Mada University, Indonesia. Cleff holds degrees in Economics and Management from Pantheon-Sorbonne University, France and the University of Wuppertal, Germany. He was a Senior Researcher at the Centre for European Economic Research (ZEW) in Mannheim from 1997 to 2000, where he led a variety of international research projects in the fields of innovation and strategic management. His main research interests are in international marketing, white-collar crime, brand research, innovation, and industry studies.
