Applied Mass Communication Theory: A Guide for Media Practitioners
Author:   Jack Rosenberry (St John Fisher College, USA) ,  Lauren A. Vicker (St. John Fisher College, USA)
Publisher:   Taylor & Francis Ltd
Edition:   3rd edition
ISBN:  

9780367630362


Pages:   300
Publication Date:   30 September 2021
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Applied Mass Communication Theory: A Guide for Media Practitioners


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Author:   Jack Rosenberry (St John Fisher College, USA) ,  Lauren A. Vicker (St. John Fisher College, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   3rd edition
Weight:   0.544kg
ISBN:  

9780367630362


ISBN 10:   0367630362
Pages:   300
Publication Date:   30 September 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1 Theory and the Study of Communication 2 Historical Developments in Mass Communication Theory 3 The Individual Perspective on Mass Communication Theory 4 The Sociological Perspective on Mass Communication Theory 5 The Alternative Paradigms of Critical and Cultural Studies 6 International Communication Theories 7 Research Principles and Practices 8 Quantitative Research Methods 9 Qualitative Research Methods 10 Beyond Theory and Research

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Author Information

Jack Rosenberry is a Professor Emeritus of the Department of Media and Communication at St. John Fisher College in Rochester, New York, U.S.A. Lauren A. Vicker is Communications Professor Emeritus at St. John Fisher College in Rochester, New York, U.S.A.

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