Overview

The second edition of Applied Calculus with Business Applications presents a tailored approach to calculus designed for students in business-related fields. The text delves into mathematics' practical applications, emphasizing calculus principles that are most relevant to business students. It intertwines math concepts with real-world business examples, fostering an appreciation of how calculus functions as a tool for decision-making in a business context. The book is divided into modules with each focusing on a specific calculus concept. It begins with a comprehensive function review, exploring polynomial, non-polynomial algebraic, exponential, logarithmic functions, and regression modeling. The book progresses through the core concepts of calculus, discussing limits, rates of change, continuity, derivatives, and rules for differentiation. Applications of the derivative--such as finding extreme points, implementing various derivative tests, and understanding the concept of elasticity of demand--are examined in detail. The final module addresses the integral and its applications, guiding students in understanding antiderivatives, rules for integration, definite integrals, and the application of integrals in various scenarios. Applied Calculus with Business Applications is an ideal textbook for courses and programs in business, economics, finances, and any course that focuses on the practical applications of mathematics within business.

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Martha Goshaw is a visiting professor mathematics at Stetson University, where she teaches courses in business calculus, introductory statistics, and calculus with analytic geometry. She holds a B.S. in mathematics from West Virginia Wesleyan College, an M.S. in mathematics at West Virginia University, an Ed.S. in mathematics education and A.B.D. in mathematics education/higher education from the University of Virginia.

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