Overview

In a world where data is everywhere but value creation from data projects remains challenging, Applied Business Analytics for the Rest of Us offers a clear, actionable path to turning data into real business value, without needing a PhD or a million-dollar budget. Written for professionals, entrepreneurs, and students alike, this practical guide demystifies business analytics by focusing on execution over theory. Whether you're leading your first analytics project or looking to better structure your approach, you'll learn how to ask the right questions, analyze data, and deliver insights that drive better decision-making. Drawing on real-world experience from consulting and teaching graduate-level courses, Dr. Alfonso Berumen provides practical strategies for defining business problems, identifying relevant data, choosing accessible tools, and translating results into strategic recommendations. Inside you'll find: -Guidance on tools like Python (with examples in Google Colaboratory or Colab), BigQuery (SQL), Google Connected Sheets, and Tableau -Tips for navigating messy data, limited resources, and stakeholder communication -A focus on value creation through storytelling and actionable insights

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