Overview
The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.
Full Product Details
Author: Monika Gupta ,
Kumar Shalender ,
Babita Singla ,
Nripendra Singh
Publisher: IGI Global
Imprint: IGI Global
Weight: 0.862kg
ISBN: 9781668481509
ISBN 10: 1668481502
Pages: 338
Publication Date: 31 May 2023
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: Manufactured on demand
We will order this item for you from a manufactured on demand supplier.
Author Information
Dr. Monika Gupta is serving as Associate Professor (Marketing and General Management) in Chitkara Business School, Chitkara University, Punjab, since November 2021. She has a Ph.D. (Management), MBA (Marketing), UGC-NET (Management), B.Sc. (General), B.Ed. with thirteen years of academic experience and four years of corporate experience. She has eight papers published in SCOPUS and one paper in ABDC 'C' Listed journal, of which one is titled Neuromarketing An Emerging Domain in the Formal Education System. One Edited book titled by IGI Global Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing is under process. Another book proposal on Applications of Metaverse in Neuromarketing has been approved recently by IGI Global. She has delivered Value Added Courses on Neuromarketing and Consumer Neuroscience. She has filed two patents. Kumar Shalender is a Post-Doctoral Fellow of the Global Institute of Flexible Systems Management and a Doctor of Philosophy in Strategic Management. He has more than 14-year experience in the domain of Business Policy, Strategic Management, and Business Model Development and a total of 70 Publications including presentations at international/national conferences and book chapters to his credit. His current research areas include the field of Metaverse, Blockchain Technology, and Sustainable Development with a special focus on sustainable cities and mobility ecosystems in India.
