Overview

The surge in technological transformation affects all business model phases over many industries. Emerging technologies provide new avenues for industries to increase their competitive advantage and enhance economic progression. Blockchain technology's ability to build an open and trustworthy network model seems to promote shared IT-based networks in banking, insurance, and other similar industries. The adoption of blockchain in the banking and insurance industry is developing rapidly. Applications, Challenges, and Opportunities of Blockchain Technology in Banking and Insurance explores how blockchain technologies optimize and integrate the transactions and operations in association with access to information and reduction in communication costs and negligible data transfer errors. It includes studies on various banking and insurance industries intending to use blockchain technology to make transactions convenient, simple, and safe. Covering topics such as cryptocurrency, digital transformation, and small and medium-sized enterprises, this premier reference source is an essential resource for policymakers, government officials, students and educators of higher education, libraries, banking managers, insurance professionals, researchers, and academicians.

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9781668441343

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S. L. Gupta , working as the Director, BIT, Noida, India, is an Educationist and Professor of Marketing Management. He has an excellent record to his credit right from the very beginning. His experience into academics has been very long. He has been teaching Marketing Management, Marketing Research, Sales and Distribution Management and Service Marketing since 1992. He believes in upliftment of deserving through micro finance.

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