Overview

Apple Incorporated is one of the most sought-after stocks in the world. The company's legendary founder, Steve Jobs, is world renowned. Apple Inc. continues to innovate and disrupt their industry under the current leadership of Tim Cook. These circumstances have resulted in the organization becoming an industry leader. For some investors, these circumstances alone, is justification for investing in a company. However, most investors prefer to have an in-depth understanding of the company's main financial ratios. By understanding the company's financial ratios, investors may be better informed before making an investment decision.The purpose of this book is to help investors, business students, and accounting students, better understand Apple's financial ratios. I do this by using a simple structure throughout the book. First, I introduce the company using a company profile format. This includes a brief review of the company's history, as well as, the company's executive team, products and services. The, I then walk you through, ratio by ratio, a review of Apple's 2018 financial ratios most commonly used by investor and covered in finance courses. This review first starts by explaining what the financial ratio means. For example, I will broadly explain the definition and formula of the financial ratio. With this done, I then explain and analyze the company's financial ratio from the perspective of a historical trend. The objective of this format is to first educate you, the reader, as to the importance and relevance of the financial ratio. Then, my hope is to further clarify the financial ratio by offering a brief analysis in terms of Apple's most recent financial statements.Financial Ratios covered includes Current ratio, cash ratio, quick ratio, net working capital ratio, total asset turnover ratio, fixed asset turnover ratio, days sales outstanding, inventory turnover, accounts receivable turnover, working capital turnover, accounts payable turnover, return on assets, return on equity, profit margin, gross profit margin. For each ratio, I supply the definition, formula, and analysis as applied to Apple for the last five years.In the end, hopefully, not only will you have a better understanding of financial ratios, in general. But, you will also have a thorough understanding of Apple's financial position based on an in-depth review and analysis of their most recent financial ratios.

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9781091361102

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