Appetite for Change: How the Counterculture Took On the Food Industry
Author:   Warren J. Belasco
Publisher:   Cornell University Press
Edition:   Second Updated Edition
ISBN:  

9780801473296


Pages:   336
Publication Date:   07 November 2006
Format:   Paperback
Availability:   In Print   Availability explained
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Appetite for Change: How the Counterculture Took On the Food Industry


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Full Product Details

Author:   Warren J. Belasco
Publisher:   Cornell University Press
Imprint:   Cornell University Press
Edition:   Second Updated Edition
Dimensions:   Width: 15.50cm , Height: 1.90cm , Length: 23.50cm
Weight:   0.907kg
ISBN:  

9780801473296


ISBN 10:   0801473292
Pages:   336
Publication Date:   07 November 2006
Audience:   General/trade ,  Adult education ,  Professional and scholarly ,  General ,  Further / Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Language:   English

Table of Contents

Part One: Rebellion: The Making of a Counterculture 1. An Edible Dynamic 2. Radical Consumerism 3. Radical Therapy: The Oppositional Identity 4. Organic Force: An Alternative Infrastructure Part Two: Processing Ideology: The Moral Panic 5. The Orthodox Defense: The War of the Metaphors 6. The Mess in Washington 7. The Press: Shifting the Center Part Three: Marketers: Healthy Profits 8. Opportunism in the Marketplace 9. Straddling the Contradictions 10. A Healthy Foods Portfolio 11. Looking Backward, and Forward Notes Index

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Appetite for Change is a definitive account of how the sixties' counterculture changed the way we eat. -Michael Pollan, The Omnivore's Dilemma


Author Information

Warren J. Belasco is Professor of American Studies at the University of Maryland, Baltimore County. He is the author of Meals to Come: A History of the Future of Food and Americans on the Road: From Autocamp to Motel and the coeditor of Food Nations: Selling Taste in Consumer Societies.

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