Apparel Merchandising: The Line Starts Here
Author:   Jeremy A. Rosenau ,  David L. Wilson
Publisher:   Bloomsbury Publishing PLC
Edition:   3rd edition
ISBN:  

9781609015398


Pages:   512
Publication Date:   10 April 2014
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Apparel Merchandising: The Line Starts Here


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Author:   Jeremy A. Rosenau ,  David L. Wilson
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Edition:   3rd edition
Dimensions:   Width: 18.70cm , Height: 3.00cm , Length: 23.50cm
Weight:   0.857kg
ISBN:  

9781609015398


ISBN 10:   1609015398
Pages:   512
Publication Date:   10 April 2014
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Part 1 Merchandising: The Concept Chapter 1 Evolution of Merchandising in the Apparel Industry and Managing Private Label Apparel in the Retail Industry Chapter 2 Modern Merchandising Part 2 Merchandising: The Planning Chapter 3 Market Knowledge Chapter 4 Planning and Control Part 3 Merchandising: The Execution Chapter 5 Line Development: Principles and Technologies Chapter 6 Line Development: The Process Chapter 7 Costing and Pricing Strategies Chapter 8 Quality Chapter 9 Supply Chain Management Chapter 10 Sourcing Strategies Chapter 11 The Sourcing Process Part 4 Merchandising: The Future Chapter 12 Future Direction

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Author Information

Jeremy A. Rosenau is a Professor Emeritus and Program Director of the graduate program in Fashion Apparel Studies at Philadelphia University, USA, and Program Director of Master of Science in Fashion Apparel Studies. David L. Wilson is a former Assistant Professor and Director of Fashion and Apparel Programs at Philadelphia University, USA, where he established the Fashion Design program and won the National Sears-Roebuck Foundation Teaching Excellence and Campus Leadership Award.

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