Apparel: Concepts and Practical Applications
Author:   Beverly Kemp-Gatterson ,  Barbara L. Stewart
Publisher:   Bloomsbury Publishing PLC
ISBN:  

9781563674815


Pages:   512
Publication Date:   01 January 2009
Format:   Paperback
Availability:   Awaiting stock   Availability explained


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Apparel: Concepts and Practical Applications


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Overview

Technological and societal changes in the past three decades have profoundly affected the field of retailing. In addition to the wealth of data now available, advances in technology for designing and producing apparel, and changing face of management in retail organizations, consumers have become more discerning with regard to the apparel they purchase. From the creative design process to marketing coordination, Apparel: Concepts and Practical Applications is designed to provide up-to-date information to all those involved-or seeking to become involved-in the field of retail merchandising and management.

Full Product Details

Author:   Beverly Kemp-Gatterson ,  Barbara L. Stewart
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Dimensions:   Width: 17.80cm , Height: 2.80cm , Length: 17.80cm
Weight:   0.646kg
ISBN:  

9781563674815


ISBN 10:   1563674815
Pages:   512
Publication Date:   01 January 2009
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

Table of Contents

Roots of Apparel -- Historic Costume -- Social and Psychological Roots of Apparel -- The Creative Processes / Design -- Creative Processes -- Designers Apparel Factors -- Styles and Trends -- Fabrics and Findings -- Manufacturing Process -- Industry Standards Shoes and Handbags -- Shoes and Handbags Coordination and Marketing -- Creating a Coordinated Image -- Marketing Apparel Products Making the Choice / Decision Making -- Personal Choices -- Organizational Decisions: Retail Choices

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Author Information

Barbara L. Stewart is a professor at the University of Houston.

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