Overview

Building anti-racist companies by design creates great places to work for all. Business leaders who are ready to take a bold stance to make the world better for their employees, consumers, and community: listen to this book. This book is not apolitical. This book is explicitly anti-racist. This book takes the stance that Black Lives Matter, LGBTQIA+ rights are human rights, people of all abilities deserve respect and access, and people of all genders have the right to sovereignty over their identities. This book acknowledges that capitalism is built on a foundation of systemic racism. Business leaders, you hold an important position in the power structure, and you have the unique ability to reach thousands of employees and millions of consumers with your leadership. It's time for you to build a truly diverse, equitable, and inclusive work environment. This book is the comprehensive plan for leaders who are ready to get serious about diversity, equity, and inclusion (DEI) and creating an anti-racist company culture. Transformational leader James D. White has gained a deep understanding of how to operationalize and integrate DEI agendas as a leader with thirty-plus years of experience at large companies. and as his lived experience as a Black man at that highest levels of corporate America. Most recently he was CEO and chairman of the global smoothie chain Jamba Juice, where he led a remarkable turnaround to make it a model of strong performance built on a foundation of a deeply diverse, anti-racist culture. And he draws on the experiences of other leaders on the vanguard of DEI. Practical lessons and real-world examples of techniques used by best practitioners will empower leaders who are asking themselves at this urgent moment what so many have asked White: What can I do? Listen to this book.

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James D. White is the founder and chair of Culture Design Labs. He has overseen the evolution and growth of some of the world's most iconic brands in the consumer products, retail, and restaurant industries. Most recently, as the former chair, president, and CEO of Jamba Juice, he led the successful turnaround and transformation of the company from a smoothie shop to a leading global, healthy active-lifestyle brand. He has also held senior executive roles at Safeway, Gillette, Nestle Purina PetCare, and Coca-Cola. Krista White is the CMO of Culture Design Labs, a writer, and the founder of Kiki For The Future, a platform that connects LGBTQIA+ people with sexual health resources. Bill Andrew Quinn, a nationally recognized commercial and promo voice actor, has been narrating audiobooks since 1993. When not behind the microphone, Bill can be found doing research for his Metromedia Radio syndicated radio show The Bill Andrew Quinn Radio Hour X2, watching his beloved St. Louis Cardinals on the MLB Network, and/or sampling craft beer. He lives in the New York City area.

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